Strawberry Fare has been part of Christchurch’s hospitality scene for over 35 years, building a loyal customer base and strong reputation long before digital marketing became a focus for the brand. Known for its iconic desserts and long-standing presence within the city, the restaurant had traditionally relied on word of mouth, repeat customers, and its established reputation rather than active marketing efforts.

As the brand continued to evolve and expand, the opportunity became less about introducing Strawberry Fare to Christchurch, and more about translating that established reputation into a stronger digital presence capable of reaching new audiences. Our focus was on helping the brand modernise its online visibility while still retaining the familiarity and identity that long-time customers already connected with.

Working alongside the team, we delivered ongoing video production, photography, social media management, email marketing, and paid advertising designed to increase awareness, attract new customers, and strengthen engagement across digital platforms. The content focused on showcasing the dining experience, desserts, atmosphere, and personality of the brand in a way that felt modern, visually engaging, and social-first.

One of the key focuses of our partnership was supporting the launch of Strawberry Fare’s second location in Northwood. The expansion marked a major milestone for the business and required a coordinated digital campaign designed to generate awareness, build excitement, and introduce the new venue to both loyal customers and new audiences across Christchurch. Through a combination of launch-focused content, social campaigns, email marketing, and paid advertising, the goal was to help position the new location as a natural extension of a brand Christchurch already knew and trusted.