The Goldfinch
Client
Located in the heart of Christchurch, The Goldfinch is a contemporary restaurant and cocktail bar that celebrates the vibrant diversity of Aotearoa through a menu of European and Asian-inspired dishes. Known for its stylish interiors, intimate atmosphere, and refined approach to shared dining, The Goldfinch brings together the best of both culinary traditions using seasonal, locally sourced ingredients. With a focus on elegance, warmth, and creative expression, it offers an unforgettable dining experience in one of the city’s most distinctive settings.
Challenge
When we partnered with The Goldfinch, they had been open for just over a year and faced a unique visibility challenge. Despite being located in Christchurch’s CBD, their restaurant was tucked away from direct foot traffic, with only a large banner marking its presence. The venue had previously been home to a well-known restaurant, which initially brought in accidental foot traffic from returning customers who soon discovered and fell in love with The Goldfinch. However, walk-ins alone weren't sustainable for growth.
To support long-term success, we developed a tailored strategy to attract new guests and increase repeat visits. Through a mix of organic social media, email marketing, and website management, we built an engaging online presence designed to reach the right audiences and drive more direct bookings. The focus was on building loyalty and visibility through consistent storytelling and multi-channel marketing efforts.
Website Redesign
We redesigned the website to better reflect the venue’s elegant atmosphere and distinctive menu, creating a seamless user experience that encourages bookings and highlights key offerings. Built on Squarespace, the site combines visual impact with functionality, and is fully optimised for both SEO and local search to increase visibility and drive traffic.
Selected Photography
Results
81%
increase in bookings in March year-over-year.
3x
growth in average monthly function bookings.
